Department of Marketing

The Marketing major at UCF is called Impact Marketing 2010, or simply IM 2010. It provides a superior education in the foundations of marketing such as research, customer behavior, professional selling, management, and strategy. A wide assortment of electives is designed to let each student round out his/her education according to specific career interests, whether that might be retailing, advertising, e-business, research, sales, sports marketing, healthcare, entertainment marketing or services. Internships are also readily available, and count as a marketing elective. Skills emphasized and developed throughout the curriculum are teamwork, communication, creativity, quantitative analysis, computing, problem solving, decision-making, thinking globally, and driving change.

A great benefit for Marketing majors is the opportunity to earn a certificate in any of seven areas of career interest: Selling and Sales Management, Retailing Management, EMarketing, Sports Marketing Management, Healthcare Marketing, Entertainment Marketing and Services Marketing. Students can design a personalized certificate program combining elective courses with an internship that will enhance their value to potential employers.

The department offers an 18hour minor in Marketing. This course of study provides a strong BSCEucation in Marketing for business students with majors other than Marketing or students with majors from other colleges. Earning a minor in Marketing can add significant value and career flexibility for any student with any major.

Marketing is vitally important to all organizations and individuals, from global corporations to small businesses, from CEOs to the proprietors of small retail stores, from global manufacturing operations to a new dot com start-up. Nearly one-third of the civilian work force in the United States is employed in jobs related to marketing. Marketing offers a variety of interesting and challenging career opportunities, such as professional selling, retailing, advertising, marketing research, sports marketing, distribution and logistics, purchasing, and e-business. In addition, students with marketing degrees may find excellent job prospects in international markets. Marketing career opportunities also exist in a variety of non-business organizations, including hospitals, museums, universities, and government and social service agencies. Marketing also provides a strong career foundation for movement into top management positions.

Distinctive Benefits

• IM 2010 program for Marketing majors recognized as one of the most innovative in the country.
• Seven certificate programs are available for Marketing majors.
• An 18-hour Marketing minor is available for students with other majors.
• Twenty-two dynamic faculty members are among the strongest teachers in the college.
• Comprehensive course offering each semester and summer you can finish!
• Full-time faculty teach approximately 90% of undergraduate classes offered by the Department.
• Strong emphasis on preparing students for marketing management careers.
• Approximately 15 scholarships awarded annually on a competitive basis.
• Opportunities to participate in honors in the major, internships, independent projects, and directed studies.
• Opportunities to participate in national award-winning student chapters of the American Marketing Association and The Society for Marketing Professional Services (SMPS).

For more information, visit http://www.bus.ucf.edu/marketing/, or call 407 823 2108. Department office is located in BA 353.

Program Academic Learning Compacts (student learning outcomes) for undergraduate programs in the College of Business Administration are located at: http://www.oeas.ucf.edu/alc/alc_students_cba.htm