College of Sciences

ADVERTISING/PUBLIC RELATIONS
(B.A.)

Nicholson School of Communication
COM 250, 407-823-2829
http://communication.cos.ucf.edu/adpr
E-mail: ad-pr@ucf.edu
Contact: Bob Davis

Limited Access
Admission Requirements

  • Students should apply to become Advertising/Public Relations majors only after completing all requirements for admission. Deadlines are:

    • October 1 to be admitted the next Spring term
    • February 1 to be admitted the next Summer term
    • July 1 to be admitted the next Fall term
  • Admission is based on multiple factors, not strictly GPA.
  • Attain an overall minimum 2.25 GPA based on a minimum of 45 credit hours of college work. Note: meeting the minimum GPA does not guarantee admission since students are admitted on a space available basis. The GPA cut-off varies somewhat with the quality of applicants, but for previous acceptance periods, the minimum GPA did not drop below 3.3.
  • Have acceptable keyboard skills.
  • Receive a positive evaluation by the School.

Degree Requirements

  • Students who change degree programs (other than from Ad/Pr Pending) and select this major must adopt the most current catalog.
  • Co-op credit can be used in the major with advisor’s approval
  • Students should consult with a departmental advisor
  • School Residency Requirement consists of at least 24 semester hours of regularly scheduled 3000-4000 level courses taken from the UCF Nicholson School of Communication
  • Of the 120 hours required for graduation, 80 hours must be taken outside of the Nicholson School of Communication.
  • Of these 80 hours, 65 must be taken in the liberal arts (i.e. within the College of Arts & Humanities or the College of Sciences).
  • To ensure completion within 120 hours and to comply with the 80 hour rule, no more than 40 (or 43 if a GEP speech class was taken at UCF) of the 120 hours hours may be taken within the Nicholson School of Communication.
  • Students electing to complete a minor must select the minor from outside the Nicholson School of Communication to remain below the 40 credit hour school maximum
  • A maximum of six credit hours of internship may be earned in one semester. A total of nine credit hours of internship may be earned within the 120 credit hours required for graduation
  • Courses designated in 1 (General Education Program) and 2 (Common Program Prerequisites) are usually completed in the first 60 hours
(36 hrs)
1. UCF General Education Program
A. Communication Foundations
Select ENC 1101 & ENC 11026 hrs
Select SPC 1600 or SPC 10163 hrs
9 hrs
B. Cultural and Historical Foundations
C. Mathematical Foundations
Prefer MGF 1106 (may substitute a higher level math)3 hrs
Select STA 2014C3 hrs
6 hrs
D. Social Foundations
6 hrs
E. Science Foundations
(0 hrs)
2. Common Program Prerequisites
GEP
Select one course
SPC 1016Fund of Technical Presentations or
SPC 1600Fund Oral Communication
(27 hrs)
3. Core requirements
STA 2014CPrinciples of StatisticsGEP
ADV 3008Principles of Advertising3 hrs
ADV 4101Advertising Copywriting3 hrs
COM 3110Business and Prof Communication3 hrs
COM 3311Communication Research Methods3 hrs
MMC 4411Ad/PR Campaigns3 hrs
MMC 3200Mass Communication Law3 hrs
PUR 3100Writing for Public Relations3 hrs
PUR 4000Public Relations3 hrs
Select one3 hrs
PUR 4941Internship 
ADV 4941Internship 
4. School Exit Requirements
  • To avoid delaying graduation, the student must request a review of requirements before registering for the last term.
  • Achieve an overall “C” GPA (2.0) in required UCF Ad/PR courses. This GPA does not include electives.
  • Computer Competency met by CGS 1060C, STA 2014C or departmental assessment.
  • Before applying to graduate, the CLAST must be completely satisfied.
(0-8 hrs)
5. Foreign Language Requirements
  • Admission: Met by graduation requirement
  • Graduation: Proficiency equivalent to one year of college instruction in a foreign language taught by the Department of Modern Languages and Literatures or Judaic Studies. Standardized examinations for foreign languages may be used to meet the requirement.
(variable)
6. External Restricted Electives

Select primarily from upper level courses, with school advisor’s approval. Must be from outside of the school in order to not exceed the 40 credit hour cap. The majority of electives should be taken in the Liberal Arts to comply with the 65 hour Liberal Arts requirement.

7. University Minimum Exit Requirements
  • A 2.0 UCF GPA
  • 60 semester hours earned after CLEP awarded
  • 48 semester hours of upper division credit completed
  • 30 of the last 36 hours of course work must be completed in residency at UCF
  • A maximum of 45 hours of extension, correspondence, CLEP, Credit by Exam, and Armed Forces credits permitted
  • Complete the General Education Program, the Gordon Rule, the CLAST and nine hours of Summer credit (if applicable)
120 hrs
Total Semester Hours Required


Related Programs: Marketing

Related Minors: Business, Psychology

Transfer Notes:

  • Lower division courses taken at community colleges do not substitute for Upper Division courses
  • Courses transferred from private and out-of-state schools must be evaluated for equivalency credit. The student must provide all supporting information

Suggested Plan of Study:

One of numerous possible plans of study. See program description for all requirements. Courses with an asterisk (*) may be replaced by alternates in the same requirement. Consult a departmental advisor for alternate, new or more appropriate selections.

Freshman Year
FallSpring
ENC 1101 Composition I 3 ENC 1102 Composition II 3
MGF 1106* req# 1C1-GEP 3 STA 2014C Prin of Statistics 3
Elective* Check restrictions 3 Elective* Check restrictions 3
SPN 1120* req# Lang/Elect 4 Elective* Check restrictions 3
  SPN 1121* req# Lang/Elect 4
 
Sophomore Year
FallSpring
BSC 1005* req# 1E2-GEP 3 CHM 1020* req# 1E1-GEP 3
EUH 2000* req# 1B1-GEP 3 EUH 2001* req# 1B2-GEP 3
POS 2041* req# 1D1-GEP 3 REL 2300* req# 1B3-GEP 3
SPC 1600* req# 1A3-GEP 3 SYG 2000* req# 1D2-GEP 3
Restricted* req# Res Elect 3 Restricted* req# Res Elect 3
  Application See catalog 0
 
Junior Year
FallSpring
ADV 3008 Principles of Ad 3 COM 3110 Bus Prof Com 3
PUR 4000 Public Relations 3 COM 3311 Com Res Methods 3
Restricted* req# Res Elect 3 MMC 3200 Mass Com Law 3
Restricted* req# Res Elect 3 Restricted* req# Res Elect 3
Restricted* req# Res Elect 3 Restricted* req# Res Elect 3
 
Senior Year
FallSpring
ADV 4101 Ad Copywriting 3 MMC 4411 Ad/Pr campaigns 3
PUR 3100 Wr for Pub Reltn 3 PUR 4941 or ADV 4941 3
Grad Review See catalog. 0 Restricted* req# Res Elect 3
Restricted* req# Res Elect 4 Restricted* req# Res Elect 3
Restricted* req# Res Elect 3 Restricted* req# Res Elect 3
Restricted* req# Res Elect 3