Division of Strategy, Marketing, Communications, and Admissions

Purpose Statement

Create, coordinate and deliver strategic planning, program assessment, analytical planning support, communications and quality enrollment that add value to the university.

Overview

The division is responsible for overall university strategic planning, organizational assessment, improved operational effectiveness and detailed planning support for myriad aspects of the university’s mission.

The division is also responsible for communicating the success of the university through an integrated communications program, the coordination of media relations, the employment of creative broadcast services, and the attraction and enrollment of diverse, academically talented new undergraduate students.

As one of the nation’s largest public universities, UCF is compelled to share its rich story and significant achievements in academics, campus life, research, economic development, and partnerships to its many audiences, including the UCF academic community, prospective students, corporate partners, alumni, donors, media representatives, and elected officials.